I’m a skilled creative director, creative leader, marketer and art director with a wide range of experience working on global brands bringing ideas to life.

20+ years as an award-winning creative director/art director within advertising and branding. I’m known to be collaborative, imaginative and engaging from folks that I’ve worked with (and good fun).

Leading teams and creative departments is something that I thrive on. Motivating and inspiring teams and helping to extract the best people have whilst enjoying the process at the same time.

Craft is key and the devil is in the details, from brief to the final execution, it all counts.

I’ve led and nurtured Creative departments and teams in all manner of projects. From TVCs and Social campaigns, high-end websites, and digital products to physical product design. 

Throughout all of this, I still believe in being ‘hands-on’ and a champion of craft. I am a doer who creates and tries to inspire those around me and having fun in the process. 

Having worked both Agency and Client side, I have a wealth of experience and problem-solving abilities to keep projects moving and on track.

I love learning and sharing knowledge. I’m also endlessly fascinated by storytelling and how a single idea can be expressed across different media. I’m a firm believer in good ideas combined with solid strategic thinking; to me, that’s core to creating experiences which are memorable, shareable, useful, and entertaining.

Work Experience

PayPal - Creative Director - Global B2B
Mar 2021 - Present


Toca Boca - Creative Lead
Sept 2019 - July 2020


Tentsile - Creative Director / Brand Director
Jan 2018 - Sept 2019


Toaster (Google Creative Labs) - Creative Lead
June 2016 - Jan 2018


Waste Creative - Creative Director
July 2015 - June 2016


FCB Inferno - Freelance Creative
Mar 2015 - July 2015


M&C Saatchi - Head of Digital Art / Creative Head
Feb 2012 - Feb 2015


AMV BBDO - Senior Art Director / Creative
Sept 2010 - Feb 2012


Pod1 - Freelance Art Director / Creative
July 2010 - Sept 2010


Ogilvy - Art Director / Creative
Feb 2009 - July 2010


Sabbatical - Traveling the world for a year
Feb 2008 - Feb 2009


Baby Creative - Co-Founder / Creative Partner
Oct 2001 - Feb 2008


Bates Dorland - Junior Art Director
Sept 1999 - Oct 2001

If you like awards, then here’s a few.

Brand Republic Digital Awards
SHORTLISTED - Advertising Strategy

BIMA
WINNER - Immersive

Brand Republic Digital Awards
WINNER - Creative technology

DMA
GOLD - Best Digital Destination
SILVER - Best use of Film and/or Audio

CAMPAIGN
Ranked #3 in the Customer Engagement Campaign

CANNES LION
Silver Lion for Best Use of Games in the PROMO & ACTIVATION for Wrigleys Nightjar

D&AD
In Book / Slice of Pencil (Sound Design) - Nightjar

BAFTA
2 nominations - Nightjar

CREATIVE CIRCLE
Silver - Nightjar

THE ONE SHOW
1 x Pencil (Mobile Applications/Branded Games)
1 x Merit (Craft/Interface Design)

WEBBY AWARDS
2 x Golds (Writing + Best Use of Interactive Video)

BIMA
Consumer Goods and Services - Nightjar

WEBBY OFFICIAL HONOREE
Best Visual Design for Harvey Nichols
Best Navigation Structure for Harvey Nichols

KINSALE SHARK
Gold - Graphic Design - Nightjar

LOVIE AWARD
Entertainment: Tablet. Wrigleys Nightjar - GOLD
Games: Tablet. Wrigleys Nightjar - SILVER

W³ Awards
Best in Show Website (Fashion) - Harvey Nichols
Silver Winner (Shopping) - Harvey Nichols

CAMPAIGN BIG BUS CHALLENGE
2nd place, Media Commendation - Sainsbury's

DMA
Silver: IBM Wimbledon