IKEA
Homes in Britain are the smallest in Europe. The idea was to demonstrate IKEA small-space solutions in an engaging way, to help IKEA FAMILY members overcome their challenging space problems. So we invited people to our online home.
Utilising 360° surround-video format allowed visitors to discover clever products and solutions, thanks to the narrator and content hotspots throughout the home. By exploring the rooms, they could discover how to unlock the potential in their own home.
See it here (you’ll need to have Flash Player or it will show a very basic HTML version)
BIMA
WINNER - Immersive Category
BRAND REPUBLIC DIGITAL AWARDS
WINNER - Creative Technology Category
DMA
GOLD - Best Digital Destination
SILVER - Best use of Film and/or Audio
CAMPAIGN
Ranked #3 in the Customer Engagement Campaign
