Nightjar - 5 Gum

5 gum from Wrigley stimulates the senses. So we decided to stimulate our consumers’ senses in a way they’ve never experienced before. And the best place to do that? Their smartphones. We created a video game app with a difference. It doesn’t have any video. Narrated by Benedict Cumberbatch.

Instead you see not with your eyes but your ears - using the very latest 3D binaural sound technology piped into your headphones to create the sensation of distance and direction.

The game is ‘The Nightjar’, a spaceship overrun with brain-eating aliens. The problem for anyone used to shooting their way out of trouble however is that it’s pitch black and you must navigate your way to safety by sound alone.

D&AD
1 x Nomination / Slice of Pencil (Sound Design)

THE ONE SHOW
1 x Pencil (Mobile Applications/Branded Games)
1 x Merit (Craft/Interface Design)

THE WEBBY AWARDS
2 x Golds (Writing + Best Use of Interactive Video)

KINSALE SHARK
Gold for Graphic Design
Gold for Sound Design

BIMA AWARD
Consumer Goods and Services

THE FWA
Mobile site of the Day