Hive Home

HIVE are one of the leading smart thermostat providers and much more. They have a range of products being released to make any home a Smart Home. The problem was, how do they showcase these products in a way that allows people to explore how they work? Simple, we created a 'Hive Home' site that allows you to pair your phone with the home online and control all the products and see them working. 

To support the launch of the new site an Instagram campaign was created to promote awareness 'HIVE & SEEK". The HIVE Home was recreated on the profile page and 'easter egg' content was hidden within the individual posts. Followers were given clues to find special objects within the home and comment upon finding them.