Mercedes
Mercedes Benz commissioned an interactive book experience, written by a Italian Author Gianrico Carofiglio - that adapts each time you read it, in the same way the Mercedes 4Matic System automatically adapts to all environments on the road.
An interactive book called The Shape of the Clouds that adapts itself to the reader, pulling in API data off their mobile device.
We’ve commissioned the Italian novelist Gianrico Carofiglio to write a story that happens in a car. The protagonist undertakes a journey, both in literal and metaphorical sense, travelling in between two cities in Italy.
This was a uniquely designed mobile experience that is different to each user while subtly integrating the Mercedes brand in the journey.
